Croydon Equipment Services, part of Croydon Council wanted to rebrand themselves and attract a much wider market.
They needed a new name, strapline and logo design for this rebranding exercise.
We developed a new name for the brand that was personal, friendly and approachable.
We produced a distinctive and memorable logo design that depicted an active person surrounded by a circular hand device representing care and support.
The logo design utilises a distinctive and friendly lowercase logotype that reflects the caring and approachable nature of the company.
The new logo design will be the focal point of their new brand style and will be used across all communication mediums including their website, stationery and marketing materials.
