As part of our pitch proposal for the RCN account we recommended a completely new look Membership Welcome Pack. At that time the RCN only gave out a handbook to members.
Using a strong and distinctive new corporate style, we recommended a pack that would communicate the benefits of membership to the RCN more clearly.
A membership handbook, CD rom, Membership card, RCN rewards card and Car sticker were to be contained in a smart bespoke folder that would not only provide all the necessary information about the enormous benefits, but project the value of belonging to the organisation and engender a sense of pride and worth.
