We implemented the design and artwork for this experiential campaign for Ballistic Marketing and their client – Loop Marketing.
The sampling campaign was part of a much larger integrated campaign which leveraged Pilgrims Choice ‘Tiny Cowboy’ advertising character, to drive awareness of its Pilgrims Choice Lighter variants.
We designed a bespoke inflatable rig together with mini sampling units that appeared in supermarket car parks challenging consumers to take the ‘Pilgrims Choice Lighter Taste Challenge’ and interact with the brand’s cowboy themed photo booth.
Shoppers were invited to put on a blindfold and see if they believed Pilgrims Choice Lighter is as strong and punchy as the brand says it is. Participants also had a chance of winning one of five iPad minis.
The experiential sampling roadshow was hosted by a team of Pilgrims Choice cowboys.
