MeMe Couverture are a newly formed lingerie company based in Croydon, specialising in comfortable, yet fashionable bras for the fuller breast.
They wanted an understated logo design that reflected the name of the company with a discreet and elevated positioning.
Working with the client we developed a logo encorporating a heart as the core mnemonic to depict the comfortable, caring and inclusive nature of the brand.
The heart shape also represents a well supported fuller breast, which is obviously one of the key product benefits of this brand.
