When Kraft launched Dairylea Lunchables Funpack they wanted an experiential campaign that encapsulated the brand and encouraged mums and kids to try the product.
We produced the strategy and design work for this award winning experiential road show that reflected the brand’s fun nature.
Staff wore hats with cheese, ham and biscuits – just like the product.
As well as a brightly coloured rig with game graphics and puzzle panels, we designed a kids game area – where kids could see how many pieces of ham, cheese and biscuits they could stack to win prizes.
Awards:
ISP Gold Award for Event Activity
Marketing Event. Finalist for Event Activity
European Pro Awards. Merit for Event Activity
