Logo design and strapline development for Primary Care Network
The project:
Epsom Primary Care Network is made up of seven medical practices that pool their resources and expertise.
They asked us to design a logo and develop a strapline for them which embodied the separate practices working together.
The logo that we designed features seven caring hands linked in the form of a wheel representing the practices working together as one whole. The linked hands also form the shape of a star, which signifies the high standard of care that is achieved by their collaboration.
The logotype is based on a modern and friendly typestyle that conveys empathy and approachability.
As part of the project, we also created a strapline – “Working together for better healthcare”, which articulates in a nutshell what the Primary Care Network stands for and further underpins it’s brand expression.
The new logo will be central to the network’s communications going forward and projects a modern, approachable and reliable image.
