The manufacturers of Eco Brush asked us to produce the brand identity and packaging for their quality biodegradable toothbrush.
Both the product and it’s packaging are ecologically friendly. However, our client wanted to avoid an obvious ecological and earthy type design, but instead present the product with a more clinical and mainstream positioning.
We devised a distinctive logo and smart white gloss packaging featuring a window through which consumers can view the product.
As well as providing a strong brand identity – the packaging conveyed the company’s mission – to reduce the use of plastic toothbrushes and plastic pollution.
The brand logo was laser etched onto the bamboo brush providing important branding to the product once the box is disposed of.
