We developed this advertising campaign for Beverley Hills Formula toothpaste.
The campaign featured star studded skies with horoscope style motifs that play on most women’s natural interest in horoscopes. The outcome of using Beverley Hills Formular is literally written in the stars.
The advertisements were highly cost effective and campaignable and allowed for exploiting special dates – such as Valentines day.
It also allowed us to undertake even more defined targeting in other sectors such as dental magazines – using the same concept.
