Our proposal for the packaging redesign of Babylicious was eye-catching, modern and friendly.
The packaging proposals featured a dynamic black and white photograph of a baby’s face to ‘grab attentention’ on shelf.
We developed a new care-free logo and complementary typography together with subtle pastel shades of colour and featured usage and ingredients on the front of pack.
We proposed changing the format of the pack to a cube shape to aid placement in store.
