Brand Identity and Packaging for Amazonian Silk Hair Extensions
The project:
SJS International are a new company providing quality hair products from the Amazonian Rain Forest. They came to us for packaging design and advice for their Amazonian Silk range of products.
Our packaging design provided a distinctive and relevant brand expression accross a range of products including hair extensions, hair closures and eyelashes.
The packaging utilises amazonian jungle leaf imagery and a distinctive colour pallette which communicates it’s unique proposition and sets it apart from the competition. Advanced print tecniques such as UV gloss varnish and foil blocking were used to enhance the product’s premium positioning.
The packaging was printed in China and the client’s Chinese printers were able to follow our artwork exactly.
We also produced launch posters, leaflets and business cards to assist in the launch of this product, which all utilise the same style – providing a strong and coherent brand expression.
