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The Way We Work

Good Brand Design that Lasts by The Pea Green Boat Design, Graphic designers in Croydon, Surrey, London

“We’re committed to Good Brand Design that lasts and will pay for itself over and over again

We are committed to producing Good Brand Design that lasts and to do that we like to know as much about your business, your vision and what makes you different. Our Branding Design Process starts with fully understanding your company and products and working with you to help make your project a success.

We’ll talk to you about your vision for your brand and discover as much about your business as possible and what makes you unique.

We’ll then undertake desktop and in-store research, looking carefully at the competition and market trends in the area that you operate.

During the design process, we focus clearly on your objectives and requirements creating a spread of design solutions that present your business or product in a way that is unique to you, your values and offering.

Ideas are reviewed and shortlisted internally and the most successful ideas are visualised and refined to be presented to you.

We pride ourselves in producing great ideas and have developed a unique set of filters against which we constantly measure and refine our work, producing design work that is:

  • Distinctive
  • Recognisable
  • Memorable
  • Emotive
  • Visible
  • Adaptable
  • Campaignable

Our Branding Design Process

Good Brand Design that Lasts, The Pea Green Boat, Graphic Designer, Croydon, Surrey, LondonDeveloping a design brief

Developing a design brief is important whether verbal or written, whatever the project, we try to understand as much as possible about your business, products, service offering and culture.

A brief typically involves the following information:

  • Company details
  • Project or brand name
  • Objectives
  • Unique selling proposition (USP)
  • Target audience
  • Competitors
  • Existing strategy or advertising (if any)
  • Positioning
  • Key messages
  • Restrictions and/or mandatory requirements
  • Brand or company structure
  • Proposed or preferred packaging format (packaging projects)
  • Pack sizes and variants (packaging projects)
  • Outline website content and functionality (web projects)

Agreeing a budget

We are used to working with all types of companies from large organisations right through to ‘one man band start-ups’. We’ll tailor our design work to provide you with an effective solution within your budget and provide you with a cost effective marketing edge.

We like to work on an agreed fee basis and all of our proposals are well defined in our estimate to you. If there are any changes or modifications to the costs, we’ll agree them with you before proceeding – that way there are no hidden surprises.

Strategy

The design work that we produce has a strategy at it’s very heart and no matter the size or nature of your company, the design work that we create for you will be able to be used in other areas of your marketing, providing you with a coherent and compelling brand platform.

Working in stages

All of our projects are progressed in stages, each stage requiring client sign-off before the next stage is commenced. We invoice in stages too and with new clients we usually ask for a deposit before we start work.

Hopefully you will have found the process outlined above informative. If you have any queries, please give us a call or send us a message through our Contact Form and we’ll do our best to clarify and explain any queries in more detail.

We look forward to working with you and helping you to make a success of your company or brand.

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Call 020 8657 4986 or message us with your brief requirement

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