Covid-19. An opportunity to evaluate your branding
We’re certainly going through uncertain times and your instincts might tell you to hanker down, sit tight and let the whole episode role over you. You see no light at the end of the tunnel.
But there is light and for some that light is brighter and for others the end of the tunnel will come later – but it will come eventually.
As business owners, our job should be to make sure that we emerge from this crisis as well prepared as possible to meet the challenges ahead and in better shape than our competitors.
With activity in many sectors ground to a halt, many people on furlough or working from home and whole marketing departments sitting at home twiddling their thumbs, we should embrace this period of enforced limbo and use it to our advantage.
In terms of branding, we should aim to come out the other end of this tunnel looking and communicating better than when we went in.
For many businesses, keeping pace on the treadmill of every day business leaves little time to dedicate the resource to enable the best presentation of their company to the world.
The current situation provides the opportunity to take a step back and evaluate your company, what it stands for and ask yourself if your current branding truly reflects your company’s values, it’s proposition and service offering to it’s full potential?
It’s a good time to review your service offering and benefit set and see how relevant it is going forward and whether it will meet your customer’s expectations and requirements once this crisis is over.
You may need to look at new service offerings, target markets or means of servicing your customers in a business landscape that might have changed dramatically and in some cases, permanently.
When we come out of the end of the tunnel we’re in – the shape of your business regarding it’s service offering and the efficacy of it’s branding communication depends very much on the time utilised now.
You have the chance now to look at your USP (unique selling proposition) and the story behind your brand in more depth and convey to customers more clearly why they should choose you over your competitors on both a practical and emotive level.
Refreshing your identity not only improves the perception of your company and it’s values to your potential customers, it’s also a proven motivator for staff. It represents a positive change and can provide new impetus internally.
A brand identity refresh usually involves the redesign of your logo, associated marketing materials including; stationery, company livery, brochures, website and your social media and can involve developing a proposition and brand story for your company if necessary.
Logo design is usually at the heart of any brand identity work that we do and it’s vitally important that your new logo reflects the uniqueness of your company.
We’ve developed a unique set of filters which we use in our design process which enables us to provide a new identity for you that’ll make you stand out from your competitors and is:
DISTINCTIVE
RECOGNISABLE
MEMORABLE
EMOTIVE
VISIBLE
ADAPTABLE
CAMPAIGNABLE
If you already have a website which you’d like to bring in line with your new branding, we can provide new files for your existing website to give it a makeover in your new brand style or ideally redesign a new website for you.
All of our websites are responsive, which means that they can be viewed on any device; computer, laptop, tablet or smart phone. If your website isn’t responsive, now’s the ideal time to have a new one designed.
Website content takes a fair amount of time and effort to put together and this period might afford you the time to work with us on an improved online presence that communicates your business and it’s offering in a more compelling way.
Online marketing has become an essential weapon in every business’s armoury. However, too often Social Media presentation is poor and the branding is inconsistent. Now’s the time to work at knocking your Facebook, Linkedin and Instagram accounts into shape both in terms of consistent style, look and content.
With the experience of many different product areas, The Pea Green Boat Design will get right to the heart of your business proposition and design a completely new brand look for you that truly reflects your company, it’s products and your unique offering – making you stand out from the crowd and putting you in a stronger position to challenge your competitors when this crisis is over.
Our tailor made design service enables us to implement your new brand look and apply it consistently across the communication touch points that are most important to you.
Contact us today for an initial chat and we’ll provide you with one of our easy-to-complete digital briefing documents to ascertain your requirements in more depth and start the ball rolling by giving you a tailor made estimate. Alternatively you can choose one of our Small Business Design Packages.
There is light at the end of the tunnel. Take the time now, whilst you have it – to prepare your company for a brighter future.
Areas of brand identity we can help you with include:
- Logo Design
- Packaging Design
- Stationery Design
- Name Generation
- Packaging Design
- Brand Proposition Development
- Website Design and Build
- Social Media Design
- Literature Design
- Signage Design
- Staff Uniform Design
- Literature Design
- Vehicle livery design
- Advertising
- Brand Guidelines