Kraft
Carte Noire Experiential Roadshow
Kraft wanted to position the Carte Noire brand as romantic, sensual, sharing and French as part of a nationwide experiential campaign.
We created the theme ‘Taste the Experience’ which reflected the sensuous and typically French nature of the product.
Manned by French staff dressed in traditional waiters uniforms the campaign delivered a memorable and authentic brand experience.
SPCA – Silver Award for Event Acitivity
