The cost of producing promotional packs for L’Oriel’s Nutrisse range was exorbitant, so they briefed us on designing a cost effective solution that would mean that they didn’t have to print promotional packs and insert promotional leaflets inside each pack on the production
line.
We devised a bespoke pack animation using a simple but highly effective ‘tent card’ format, that could easily be constructed and inserted by merchandising teams into the top of packs during promotional periods – providing huge savings on promotional print costs.
The animation not only conveyed the promotional message, but also allowed for a proof of purchase mechanic and a data capture form.
We devised the theme and style for the promotion, applying it to the pack animations and implementing it across in-store POS and in-store leaflets.
