Baldwin’s have been making Sarsaparilla since 1844 but had never really developed the brand.
We traced the origins of the drink and discovered that the Sarsaparilla root originated from Peru many years ago and was later developed into a health drink in the Caribbean. Finally it was exported to the UK where it became a popular drink a century ago.
We created a distinctive packaging expression devising a distinctive brand logo and featuring a world map and showing the product’s journey together with an emotive tale of it’s history on the side of pack.
